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Pamela M Holmes,
Marketing, Sales, Communication Executive, GA 30338
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Starting Bid |
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$110,000 - $160,000 |
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PAMELA M. HOLMES
P O Box 88357 Dunwoody, GA 30356
404-429-9244 • www.pamelamholmes.com • Pamela@pmholmes.com
SENIOR-LEVEL EXECUTIVE, DIRECTOR
Marketing, Sales, Communication
Pioneering, record-breaking sales and marketing executive with 20+ years experience identifying creative solutions and bolstering public relations for diverse entities including corporations, agencies, products, events, and politicians. Creative thinker who thrives in nontraditional settings, passionately pursues goals, and continuously identifies improved solutions. Agile communicator able to connect with clients from diverse backgrounds; assertive leader who also knows when to be a loyal follower.
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Brand Management • Problem-solving • Business Development • Client Relationship Management
Sponsorship Recruitment • Account Recruitment • New Product Launch • Competitive Bidding
Direct Mail Marketing • Market Analysis • Relationship-building • Strategic Planning • Graphic Design
Negotiations • Needs Assessment • Multi-Platform Marketing • Public Relations • Event Coordination
Television Production • Employee Training & Mentoring • Grants Administration
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PROFESSIONAL EXPERIENCE
P.M. HOLMES & ASSOCIATES, INC., Atlanta, Georgia • 1997-present
Marketing firm focusing on political candidates, real estate, events, products, and organizations.
Chief Executive Officer / Marketing Director
Comprehensively develop marketing/promotions campaigns and products, including conception, strategic planning, execution, and market launch. Assess clients’ needs and prepare their business plans, visual communications, and graphic/interior design plans. Design websites and complete all aspects of video production including script-writing, direction, and editing. Secure sponsorships and produce events for numerous nonprofit organizations. Generate new clients through word of mouth and referrals.
Key Contributions
• Led 8 successful political campaigns for elected officials.
• Launched 2 successful products and earned their acceptance by Wal-Mart for international sales.
• Secured marketing agreement to represent 5 upscale Atlanta subdivisions, and to represent 2 City of Atlanta infrastructure redevelopment projects.
• Enhanced the solicitor general’s focus on domestic violence awareness by creating the annual “Women’s Day Out” community event.
• Earned Million Dollar Club status as a real estate agent/broker.
• Founded successful real estate firm specializing in high-end suburban properties.
DEKALB COUNTY GOVERNMENT, Decatur, Georgia • 2000-2001
Governmental operations for the 3rd-largest county in the metropolitan Atlanta area, with 17,000+ employees.
Chief of Staff
Coordinated staffs of the Community Development, Community Relations, Training, and Chief Executive Officer (CEO) departments. Ensured realization of CEO campaign promises and vision by coordinating events, promoting positive public image, and maintaining relationships with fellow government officials.
Financial Contributions
• Helped procure $125 million in public funding by leading a successful campaign for a parks bond referendum, and ensured proper oversight by chairing an advisory committee.
• Maximized retail sales growth by co-creating an economic development strategic plan and hiring department staff.
• Increased federal funding for county programs/operations by securing a federal lobbyist.
PAMELA M. HOLMES • Page 2 • Pamela@pmholmes.com
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Leadership Distinctions
• Spearheaded negotiations with Solomon Smith Barney to end predatory lending practices.
• Founded the Operation Fresh Start county cleanup program, and co-founded “Let’s Talk, DeKalb,” a weekly educational/informational television program focusing on county operations.
• Coordinated the CEO’s appointment of members to 50 boards and committees.
• Served on numerous boards and committees covering topics including employee training, workforce investment, international festival coordination, and federal funding administration.
ASTRA MERCK, INC., Atlanta, Georgia • 1992-1997
Pharmaceutical firm known primarily for marketing the world’s top pharmaceutical agent at the time, Prilosec®. with 5,000+ employees.
Pharmaceutical Specialist (1996-1997)
Advised director on sales activities and strategic planning throughout $20 million region that included metropolitan Atlanta and its north suburbs.
Key Contributions
• Boosted sales to 105+% of goal, and up to 98% for secondary product line.
• Consistently achieved the highest performance rating of “excellent.”
• Developed area clinical researchers for gastroenterology and cardiology.
• Recognized with the Vice President’s Club Award, the company’s highest sales honor for excellence and achievement in sales during my first sales year.
Customer Support Manager (1992-1996)
Created and implemented a marketing/promotions plan to boost sales across the suburban Atlanta market. Offered clients consulting services on customer satisfaction, computer technology, pharmacology, territory management, and product knowledge.
Operational Enhancements
• Trained all sales staff on drug indications and technological applications.
• Created a medical research library for visiting medical personnel.
• Fulfilled the director’s duties during 2-month vacancy.
• Achieved a 30% response rate to the Sample Request program, which used handwritten letters to invite clients to request mailed samples.
Career Note: Early work history includes Regional Sales Training Manager, Professional Sales Representative, and Summer Sales Intern, Merck & Co.
EDUCATION
Bachelor of Science in Business Administration (Marketing focus)
University of Kansas, Lawrence, Kansas
Courses toward a Master of Business Administration, Mercer University
AFFILIATION
Member, American Marketing Association
COMPUTER SKILLS
Microsoft Office Suite, Adobe Illustrator & Photoshop
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Brand Innovation, Positioning, and Development
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Strategic Direction
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Client Procurement and Account Management
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Media Production Including web, radio, TV and print
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Business and Marketing Planning
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Media Relations
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Crisis Management
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Product Communication
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Executive Communications
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Employee Communications
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Sales and Development Trainer
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Marketing Strategy and Implementation
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Collateral Resources Development
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Certified Customer Service Trainer
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Needs Assessment and Evaluation
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PAMELA HOLMES / Candidate for Atlanta Based Position / 5397 Mt Vernon Way / Dunwoody, GA 30338
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